Privacy Policy

The White Rock Lake Conservancy Inc. (“WRLC” “we” or “us”) cares about the privacy of its members, online users, donors, and visitors.  This Privacy Policy (“Policy”) describes the privacy practices of WRLC.  By using this website or otherwise communicating with WRLC, you agree to the terms of this Policy.   Please read this Policy carefully before submitting any information to us.

Information We Collect                      

Personal Information

When you visit our website, send us an email, or otherwise contact us, we may collect personal information that you voluntarily provide to us.  Personal information is information through which you can be identified such as your name, postal address, email address, and telephone number.  When you make a donation, purchase a membership, or sign-up for a volunteer activity, we may collect additional personal information including, but not limited to, your membership number, credit card number, or photo ID.   


Non-Personal Information

When you visit our website, we may also collect non-personal information, which is information about you or your activities though which you cannot be personally identified.  Examples of non-personal information include the type of browser and operating system you are using, the domain name of your Internet service provider, the pages you visit at our website, how long you visit each page, and the unique number assigned to your server or Internet connection. We may also use “cookies” and similar technologies to help us recognize and serve you better.  Cookies are small files that contain information sent by a website that is saved on your computer’s hard drive.  There are different types of cookies including browser cookies and flash cookies.  You may delete browser cookies from your computer or set your browser to reject browser cookies.  However, doing so may limit some functionalities of our website.  Blocking or deleting browser cookies may not block or delete other types of cookies including flash cookies.


Important Note

We are pleased to receive emails or other communications from you.  If you send us an e-mail or otherwise contact us, your message will be forwarded to the appropriate department within WRLC and we will save your contact information as part of our permanent records.  Please be aware that any message, material, ideas, concepts, or other information that you send to WRLC will be treated as non-confidential and non-proprietary.

Use of Information We Collect

Internal Use

We may use your personal information for our own marketing and non-marketing purposes.  For example, we may use personal information to inform you of events, send you WRLC newsletters, request monetary contributions, send you promotional updates, respond to your requests, process your contributions, or fulfill your online orders.  We may use non-personal information for a variety of purposes including, but not limited to, statistical or demographic analysis and improvements in the design and content of our website.  We may merge your personal information with non-personal information and with other publicly available information to help us identify your preferences or interests.


External Use

We may share your personal information with our affiliates, vendors, or with unrelated third parties, including, but not limited to, other charitable organizations and contractors who provide services to us for marketing and non-marketing purposes.  For example, we may provide your personal information to third parties that assist with the operation, administration, or maintenance of our website.  We may also provide your personal information to third parties if we believe that our site is being used to commit unlawful acts; if disclosure is required to comply with applicable laws or regulations; or if disclosure is necessary to protect your safety or security, or the safety and security of our website or third parties.  When we provide personal information to third parties we require them (to the extent feasible) to exercise reasonable care to protect your personal information and restrict the use of your personal information to the purposes for which it was provided to them.  WRLC does not rent or sell any personal information.


Business Transactions

We may share or transfer your personal and non-personal information if WRLC enters into a business transaction such as a merger, acquisition, reorganization, or sale of substantially all of its assets.


How to Opt-Out or Update Personal Information


We recognize that you may wish to limit the ways in which we use or share your personal information for marketing purposes.  WRLC offers the following options:


Opting-Out of Receiving Marketing Communications from WRLC

You may opt-out of receiving promotional emails, telephone calls, or postal mails from WRLC by emailing or calling 214-728-7879.  To stop receiving emails, you may also follow the unsubscribe instruction included in our email messages.


Opting-Out of Sharing with Third-Parties

If you do not want us to share your personal information with other charitable organizations or third parties for marketing purposes, you may opt-out of such sharing by emailing or calling 214-728-7879.  


Changing Your Information

You may review, correct, update, or change your information, including personally identifiable information, at any time by e-mailing us at or calling 214-728-7879.


Data Security

Personal information that is collected online is stored on secure servers, which are protected by firewalls and other industry standard security measures.  These security measures are intended to protect our servers from unauthorized access.  However, no security system is impenetrable, and these systems could become accessible in the event of a security breach.  In situations where you provide us with a credit card number, your credit card information will be temporarily stored on a secured server only for as long as necessary to process your payment.  Please note that we cannot enforce or control the security of the computers, electronic devices, or electronic communication method that you may use to send emails and submit information to us over the Internet.  You are responsible for ensuring that the computers, electronic devices and electronic communication methods you use will provide adequate security for communicating with us.  We are not responsible for the disclosure or interception of information that you send us before we receive it.

Links to Other Sites

This website may include links to other websites that are not owned or controlled by us.  We are not responsible for the information collection or privacy practices of other websites.  You should review and understand the privacy policies posted on any linked sites you visit before using those sites or providing any personal information.  


Persons Under 18


We do not knowingly collect or allow the collection of personal information from persons under 18.  If you are the parent or guardian of a person under 18 and believe that the person has provided us with personal information, you may contact us at and request that it be deleted from our files.

Visitors Outside of the United States

This website is maintained on servers located in the United States, which may not offer a level of privacy protection as great as that offered in other jurisdictions.  We make no representation that the practices described in this Policy are compliant with laws outside of the United States.

Changes to Policy

WRLC reserves the right to modify this Policy at any time.   Please visit this website and review this Policy periodically for changes.   Unless we have your affirmative consent, any material changes to this Policy will apply only to information collected after the effective date of the new Policy.


How to Contact Us

If you have any questions or comments about this Policy, please contact us at:

White Rock Lake Conservancy
PO Box 140227
Dallas, TX 75214

Telephone: 214-402-5714


Update effective February 8, 2012


© 2013 White Rock Conservancy - All Rights Reserved